A perennial luxury oddball, Volkswagen’s Phaeton saloon owed its creation to VW Group boss Ferdinand Piech, who insisted that the company undertake building a luxury car fit to compete with Europe’s finest executive motors.
Nine years after its launch, it owes its continuing existence to the Chinese market, which takes more than half of the 4000 units that roll annually from the Phaeton’s bespoke glass-walled Dresden factory. The Phaeton sells in tiny numbers in most European markets and has been cancelled altogether in the US. But thanks to its success in China, there’s sufficient demand for Volkswagen to continue developing the car.
In 2008 VW installed its latest-generation 3.0-litre V6 diesel engine, and the Phaeton has now been tweaked again, to receive some significant styling changes and updates to its interior.
The question is whether these are enough for the Phaeton to keep pace with a luxury car sector that looks markedly different from the one the Phaeton entered in 2002.
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